Chapter 10 - Vertical Integration - 11/4

Vertical integration is the number of stages in a product or service's value chain in which a particular firm engages.In 2016, Nike partnered with Apollo Global Management to establish a new supply chain for their apparel division.With the guidance of Apollo the plan was to invest in suppliers and acquire additional textile and apparel firms in hopes creating a more vertically integrated supply chain. With this new model, they project to see an improvement in product capabilities and delivery times. 

Image result for apollo global and nike


https://www.cips.org/en/supply-management/news/2016/august/nike-announced-supply-chain-strategic-partnership/

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