Chapter 4 - First Mover Advantage - 9/23

First mover advantages are benefits that come to companies that make critical strategic and technological decisions early in the developmental phases of an industry,  This can help said firm control the industry and set the rules of how  the game will be played. These advantages typically come firm technological leadership, preemption of strategically valuable asses, and the creation of customer switching costs. Nike has been the first-move in the sports industry for decades. The company takes the lead when it comes to technological leadership. Some examples of its innovation includee "Dri-Fit and sustainable materials in apparel, and Free, Lunar, and Flywire technology in footwear being integrated across all platforms." With innovations such as these, Nike will continue to dominate the market and experience first-mover advantages.Related image
https://www.investors.com/news/continued-innovation-seen-lifting-nike/

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