Chapter 14 - Merger and Acquisition - 11/26

Nike has entered into a number of significant mergers and acquisitions over the years. Some of the most notable include its acquisition of Zodiac, Invertex, and Converse. Mergers come in many forms. They can be vertical, horizontal, means of extending the market, conglomerate, or ways to extend the product. In its merger history, we can see Nike entering merger agreements with its own distributors and suppliers, which would be vertical and backwards vertical integration mergers. Nike is always very strategic with its mergers whether they are merging with a competitor or entering a merger to enter into a new market or take ownership of a product innovation. 

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