Nike's organization structure is divided geographically. Since Nike is a global company, this structure helps it effectively manage its international and domestic markets. The company has global corporate leadership as well as semi-autonomous geographic divisions. This model has benefits as well as drawbacks. The benefits are that this model helps to foster growth and stability as the global leadership can manage and control the entire organization, but the semi autonomous division enjoy the flexibility that comes with smaller scale regional management and consumer tailoring. A drawback, however, is some limits when managing the company's large subsets of the company such as Converse. http://panmore.com/nike-inc-organizational-structure-characteristics-analysis
Nike formed a Strategic alliance with Apollo Global management in order to shift its apparel supply chain to a more vertically integrated model in the Americas. This partnerhsip will increase regional manufacturing capabilities, and decrease delivery times to consumers. The company acquired new apparel and textile suppliers to achieve this as well as broaden and diversify its offerings and abilities. https://news.nike.com/strategic-partnerships
The text defines distinctive competency as the activities that a particular firm does better than any other competing firm. As Nike is the leader in the sporting goods industry, it is not challenging to definite the company's distinctive competencies. these are the things that set Nike apart from every other sporting good company. Nike's disincentive competencies rest in its marketing and its brand recognition and power. It's slogan just do it and the extremely recognizable Nike Swoosh, in tandum with its top of the line athletes that partner with the brand, all serve as characteristics that make Nike distinct from its competition. These characteristics are also not easy to duplicate and serve almost as the company's unique fingerprints or signatures. They company's slogan and log are recognizable and consumers greatly identify their purchases with top of the line athletic greatness. http://condor.depaul.edu/aalmaney/StrategicAnalysisofNike.htm
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