Nike formed a Strategic alliance with Apollo Global management in order to shift its apparel supply chain to a more vertically integrated model in the Americas. This partnerhsip will increase regional manufacturing capabilities, and decrease delivery times to consumers. The company acquired new apparel and textile suppliers to achieve this as well as broaden and diversify its offerings and abilities. https://news.nike.com/strategic-partnerships
Competitive advantage is when a firm is able to create more economic value than its rival or competitor firms. Economic value is simply defined as the difference between the benefits and the cost a customer received when purchasing a firm's products or services. When I think competitive I think competition, competitor, athlete, and the Nike! Nike partners with the top athletes in the sports industry and is known for their superior quality products and high end brand. According to Panos Mourdoukoutas of Forbes magazine, Nike's competitive advantage can be summed up into 5 categories - the company's brand, scale, scope, customization, and innovation. Nike has a well known and positive image amongst its consumers, its revenues almost double Adidas its closest competitor, it has a broad scope of product offerings in the sporting goods and apparel market, it allows its customers to customize all Nike gear, and the lead the industry in apparel and sporting equipment innovation a...
The text defines distinctive competency as the activities that a particular firm does better than any other competing firm. As Nike is the leader in the sporting goods industry, it is not challenging to definite the company's distinctive competencies. these are the things that set Nike apart from every other sporting good company. Nike's disincentive competencies rest in its marketing and its brand recognition and power. It's slogan just do it and the extremely recognizable Nike Swoosh, in tandum with its top of the line athletes that partner with the brand, all serve as characteristics that make Nike distinct from its competition. These characteristics are also not easy to duplicate and serve almost as the company's unique fingerprints or signatures. They company's slogan and log are recognizable and consumers greatly identify their purchases with top of the line athletic greatness. http://condor.depaul.edu/aalmaney/StrategicAnalysisofNike.htm
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