Chapter 15 - International Strategies - 12/3

Nike is an international company that has over 1100 retail stores worldwide, employs over 70,000 people, and serves as hte world leader in athletic footwear and apparel. Nike has acquired many footwear and clothing companies over the years including, but not limited to, Cole Haan, Bauer Hockey, Converse, Hurley International, Starter and Umbro. Nike's international strategy is its effective worldwide marketing campaign.s With this the company creates sponsorship agreements with the world's top sportteams, athleters, celecrities, and college athletic programs as well. They give these groups tons of nike branded equiptment, gear, and technology to promote their brand and serve as the most visible sporting good company in the wrold.


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https://www.statista.com/statistics/250287/total-number-of-nike-retail-stores-worldwide/

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