Chapter 11 - Diversification Strategies - 11/11

Diversification is critical for companies that have obtained success in particular industry and are looking to grow, expand, and avoid stagnation. A company that is Nike's size, is expected to have diverse production  offerings. While Nike functions in the sporting goods industry, it does not just offer one type of sporting good such as apparel or equipment. Nike offers a diverse spread of goods to its consumer. industry is sporting goods, it offers so many different types of sporting goods from sports equiptment, to fitness bands, to water bottles, apparel ,and so much more. No matter the product, Nike's strategy is to market all of its products as the best in the business. This diverse product offering allows Nike to avoid putting all its eggs in one basket in case a division of its company fails or declines significantly. It has a lot of other profitable options to turn to for revenue if the time came.

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https://www.scribd.com/doc/242601885/Diversification-Strategy-of-Nike

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